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This paper aims to investigate the importance of networking for Italian and French small and medium-sized enterprises (SMEs) in Brazil. Business opportunities in Brazil have attracted a significant amount of interest in recent years. The country is moving towards market orientation, and it has recently experienced higher growth rates. Furthermore, upcoming events, such as the FIFA World Cup in 2014 and the 2016 Olympic Games in Rio de Janeiro, are attracting a significant amount of attention given the emergence of potential business opportunities in several sectors. Nevertheless, European companies wishing to enter the Brazilian market should address several constraints, including high barriers to entry, an extensive bureaucracy and a culture quite different from those in Europe. In this context, networking seems to be vital for success.

The data were gathered through a survey undertaken between June and August 2012. After the questionnaire was prepared, each company either received and responded to the questionnaire by e-mail or participated in a telephone interview. The questionnaire included multiple choice questions, most of which used a 5-point Likert scale. Some open-ended questions were included to collect insights from respondents. Representatives of 21 Italian and 24 French SMEs agreed to participate in the survey. Respondents were typically company presidents, chief executive officers or export department managers with experience in the Brazilian market.

The results highlight the importance of social networks for the SMEs interviewed. The establishment of social networks is pivotal for successful business activities in Brazil, as they can help entrants decipher and understand how society and business work. In Brazil, social networks are built through a path-dependent process that requires time, patience and perseverance, as well as an ability to overcome liabilities of sameness. In this regard, a networking process that encompasses specific activities linked to the peculiarities of Brazil is essential, even if it seems to be a second-best solution, as in the case of the QWERTY keyboard. This process, which is the main characteristic of social networking in Brazil, necessitates not only the use of the Internet and information and communications technologies but also face-to-face contacts for building reputation, legitimacy and trust.

This paper extends the extant literature by investigating the importance of networking for Italian and French SMEs in Brazil. Brazil serves as an interesting and useful case that can deepen our knowledge about this aspect of international business. As highlighted by Jack et al. (2008) and Ruzzier et al. (2006), the knowledge and understanding of the networking process still suffers from several limitations despite the increased attention paid to this phenomenon.

The purpose of this paper is to focus on the science park (SP) “physical” location and the innovation cluster (IC) “virtual” location, and aims at investigating: the motivations driving firms to settle in these two agglomerations; the main problems firms, belonging to the two structures, face in their growth process; similarities and differences between a “physical” and a “virtual” location; which forms of proximity (geographical, relational, social, cognitive, organizational, and institutional) play a role within the SP and the IC.

A literature review on proximity is followed by an investigation of the Bioindustry Park and the IC BioPmed in Piedmont region in Italy, through a structured questionnaire, sent between February and March 2002, to firms co-located in the park and/or member of the cluster.

From the analysis did emerge that the physical location in the park and the virtual location in the cluster might be complements rather than substitutes.

Shortcomings like the limited number of companies interviewed, and the absence of a sample of companies exclusively co-located in the park, are observable. Additional research might corroborate the results, which are specifically valid for the two case studies.

The idea of understanding differences and similarities between the SP and the IC, and of investigating which proximity typologies play a role in a “physical” and in a “virtual” location, may be useful to design future policy strategies.

The originality of this paper is given by the analysis of a new phenomenon: physical and virtual agglomeration typologies, characterized by several forms of proximity enhancing knowledge diffusion.

The purpose of this paper is to enquire into various forms of innovation and observable configurations in films are observable and document the specific technological fields in cinema, and innovations brought by young IT and digital companies.

The paper is based on desk research, a review of literature, review of the technical journals, analysis of annual reports and meeting with experts and industry participants.

It identifies in most cases the presence of information and communication technologies (ICT) companies, new middlemen of the digital age, that integrate in one or another way the core activity of the cinema industry. These companies (“specialized technological companies” with edge R & D) are playing the rather recent role of “new middlemen” liaising between the different layers of a transformed industrial environment described as the “new ICT ecosystem”.

The size of the sample (case studies) as the paper relies on some emblematic cases which come with some limits for any generalisation. Besides, most of the information is derived from company websites, complemented by trade press which clearly comes with some constraints in terms of accuracy.

The paper concludes delineating some potential policy interventions, and identifies the challenges ahead with a focus on the EU.

Innovation is not so frequently dealt with in the studies of the cultural sectors. One very important issue is neglected both in the scientific literature and in the committed reports: the characteristic and the management of R & D in the creative industries, especially in the cultural sector. The paper shed some light on this issue.

Families who left their homes in Central America and Mexico searching for a better life in the United States often left their children behind until they were financially secure enough to send for them. The children usually waited years to reunite with their parents while many never made the voyage. The children’s emotional stories are conveyed in their own words detailing how vulnerable they felt when abandoned, confused, and at times, rejected after finally connecting with their long-lost families. The psychological trauma for the parents, and especially for their children, is documented via the children’s voices.

This chapter uncovers the destabilizing and transformative dimensions of a legal process commonly described as assimilation. Lawyers working on behalf of a marginalized group often argue that the group merits inclusion in dominant institutions, and they do so by casting the group as like the majority. Scholars have criticized claims of this kind for affirming the status quo and muting significant differences of the excluded group. Yet, this chapter shows how these claims may also disrupt the status quo, transform dominant institutions, and convert distinctive features of the excluded group into more widely shared legal norms. This dynamic is observed in the context of lesbian, gay, bisexual, and transgender (LGBT) rights, and specifically through attention to three phases of LGBT advocacy: (1) claims to parental recognition of unmarried same-sex parents, (2) claims to marriage, and (3) claims regarding the consequences of marriage for same-sex parents. The analysis shows how claims that appeared assimilationist – demanding inclusion in marriage and parenthood by arguing that same-sex couples are similarly situated to their different-sex counterparts – subtly challenged and reshaped legal norms governing parenthood, including marital parenthood. While this chapter focuses on LGBT claims, it uncovers a dynamic that may exist in other settings.

The purpose of this paper is to examine the relation between the utilization of the customization strategy and the availability of the online toolkit and its features with the commercial variables of businesses.

The sample used in this paper consists of 134 cases of corporate brands in the automobile industry; their sales correspond to 49.12 percent of vehicles produced in 2012. The logistic regression analysis was then applied to the sample.

This paper confirmed the relationship between the use of toolkits for customization and business variables, like vehicle sales.

The generated model allows the prediction of market conditions which recommended to provide the toolkit for customization, and if implemented, what combination of features it must have.

Innovation and Intrapreneurship.

MSc, MBA and Executive Education Programmes.

The case on Priscila Matta focuses on the role of social intrapreneurship and social inclusion at Natura, the largest cosmetics company in Brazil and a corporate responsibility leader. Centred in the complexity stemming from dealing with a local community which supplies key ingredients to the Ekos product line, the company's most prominent and innovative brand, it illustrates the difficulties of establishing inclusive forms of business with a traditional community in the northeast of Brazil. Ekos builds on the rich Brazilian biodiversity and traditional knowledge. Brazilian law requires Natura to share the benefits obtained from the access to genetic heritage and associated traditional knowledge with those communities who supply such resources. Implicitly, the case focuses on the role of the social intrapreneur – Priscila Matta – and how she navigated corporate politics to structure the company's community relations. The case demonstrates the difficulties of social intrapreneurs who aim to create sustainable innovations to execute shared value strategies.

The case has the following four learning objectives: to illustrate best practices in intrapreneurial activities that aim to create shared value – in this case, value for Natura and for the community; to define the role and characteristics of social intrapreneurs – people inside big corporations who drive sustainable innovation; to discuss obstacles the corporate environment presents in the process of social innovation; and to illustrate how individuals within companies can implement a shared value strategy.

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The purpose of this paper is to describe the strategic role of corporate social responsibility (CSR) in global fast fashion companies.

Drawing on the management literature on CSR, corporate social performance and the benefits of a socially responsible behaviour, a conceptual framework of corporate responsibility management is presented. The Gap Inc. case is analyzed to prove how CSR commitment creates stakeholder partnerships and improves corporate brand image.

The main output of corporate responsibility management is solid stakeholder relationships resulting in: employee attraction and motivation, powerful brand, enhanced consumer perceptions, profitability. Through the corporate responsibility management process, fast fashion companies can obtain a sustainable development.

Existing CSR research is primarily focused on a specific level of analysis. Instead the corporate responsibility management framework aims to contribute to a comprehensive analysis of CSR. Moreover it addresses the role of CSR practices in the fast fashion sector which has been rarely investigated to date.